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Tasha Dezelsky // Portfolio

This was a neighbourhood rebrand project for my Core 3 : Branding class. The brief was to create a new visual identity of a neighbourhood of our choice. 

 

I chose the street of Doutonbori 『道頓堀』in Osaka as I have always loved the loud and bold quality of this street, and its physical manifestation of Osaka as Japan's 'party city'. I wanted the branding and art direction to  reinforce the street's personality, as well as to help attract both foreign and local tourists so that the area may once again thrive and come alive, which is why I've included the bilingual component to the project.

Brand Identity, Art Direction

Doutonbori // Parsons

This was a neighbourhood rebrand project for my Core 3 : Branding class. The brief was to create a new visual identity of a neighbourhood of our choice. 

 

I chose the street of Doutonbori 『道頓堀』in Osaka as I have always loved the loud and bold quality of this street, and its physical manifestation of Osaka as Japan's 'party city'. I wanted the branding and art direction to reinforce the street's personality, as well as to help attract both foreign and local tourists so that the area may once again thrive and come alive, which is why I've included the bilingual component to the project.

Doutonbori 

// Parsons

Brand Identity, Art Direction

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