top of page

Tasha Dezelsky // Portfolio

The Brief:

Creating a space for the Pretty Little Liars franchise in the HBO Max streaming service for the new show launch, achieving this by creating: A Spotlight Background, Tiles, Thumbnail images and other marketing materials (e-mails, UI / UX, etc).

The Brief:

Creating a space for the Pretty Little Liars franchise in the HBO Max streaming service for the new show launch, achieving this by creating: A Spotlight Background, Tiles, Thumbnail images and other marketing materials (e-mails, UI / UX, etc).

Templates

Sketches

Final Email

Reference

Low-Fidelity Sketches

Final Web Page

During the summer of 2022, I had the opportunity to work at HBO Max as a Growth Marketing Design Intern. One of the projects I was involved with was leading and conceptualising the design campaign for the Pretty Little Liars Original Sin launch for the HBO Max streaming service, as well as creating mock e-mail marketing materials and landing page designs for the series.

Growth Marketing, Art Direction

PLL:OS Campaign

// HBOMax

Templates

Sketches

Final Email

Reference

Low-Fidelity Sketches

Final Web Page

Template

Sketch

Final E-mail

During the summer of 2022, I worked at HBO Max as a Growth Marketing Design Intern. One of the projects I was involved with was leading and conceptualising the design campaign for the Pretty Little Liars Original Sin launch for the HBO Max streaming service. This meant developing a concept for the series that aimed to appeal to fans of the original show while still introducing elements of the new show. 

 

I did this by creating a torn paper concept that have doodles with the letter 'A' on them to tie back to the high school / college setting and the principal antagonist of the shows, as well as incorporating the concepts of mystery and layering that are key themes of both series.

PLL:OS Campaign

// HBO Max

Growth Marketing, Art Direction

bottom of page