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Tasha Dezelsky // Portfolio

This is a brand identity freelance project for Kawaii Cake Company, an instagram-run Japanese cake business based in the UK. For the brand and design direction, I wanted to highlight the elegant and cute (kawaii) aesthetic of the cakes, as well as its Japanese and instagram-based origins, therefore I implemented a minimalist yet cute design that reflected the business' origins through the cartoon, Japanese strawberry shortcake icon with spotted shading typically used in Japanese manga.

Brand Identity 

Kawaii Cake Company // Freelance

This is a brand identity freelance project for Kawaii Cake Company, an instagram-run Japanese cake business based in the UK. For the brand and design direction, I wanted to highlight the elegant and cute (kawaii) aesthetic of the cakes, as well as its Japanese and instagram-based origins, therefore I implemented a minimalist yet cute design that reflected the business' origins through the cartoon, Japanese strawberry shortcake icon with spotted shading typically used in Japanese manga.

Kawaii Cake Company 

// Freelance

Brand Identity 

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