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Tasha Dezelsky // Portfolio

ROUGH TRADE: THE FESTIVAL is a brand extension proposal for a Marketing, Branding and PR module I took in my Junior year at Parsons. My partner and I chose to extend the Rough Trade record label into a Rough Trade Indie Rock Festival.

 

Components of the extension include: Market research (brand, competition, market opportunity, etc), PR & advertising materials, partnerships with other brands and social media Ambassadors.

Marketing, Brand Identity

Rough Trade Festival // Parsons

ROUGH TRADE: THE FESTIVAL is a brand extension proposal for a Marketing, Branding and PR module I took in my Junior year at Parsons. My partner and I chose to extend the Rough Trade record label into a Rough Trade Indie Rock Festival. ​

Components of the extension include: Market research (brand, competition, market opportunity, etc), PR & advertising materials, partnerships with other brands and social media Ambassadors.

Rough Trade Festival 

// Parsons

Marketing, Brand Identity

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